top of page
UPTOWN & BOOGIE
[ Type ]
Branding & Illustration
[ Role ]
Illustrator
[ Description ]
Branding and illustration for NYC farmer's market.
[ Year ]
2024
[ Brief ]
Create a visual identity for local farmer's market that enhances existing logo. With three projects –Bronx Park East, White Plains, and Harlem– each location had to possess it's own identity, while existing under its umbrella company, Uptown and Boogie.
[ Solution ]
Create a set of dynamic illustrations that change color and form based on its purpose.
[ 1 ]
Illustrations
[ 2 ]
Color Palette
Playful, simple yet bold.
Primary
Secondary
[ 3 ]
Font System
TITLE
LEXEND EXTRA BOLD
Farmer's Market
HEADING
Harlem & the Bronx
LEXEND BOLD
SUB-HEADING
LEXEND SEMI-BOLD
Harlem & the Bronx
LINKS
ZILLA SLAB SEMI-BOLD
Farmer's Market
BUTTONS
Harlem & the Bronx
ZILLA SLAB BOLD
BODY
ZILLA SLAB REGULAR
Harlem & the Bronx
[ 2 ]
Print Assets
bottom of page